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Social Pulse: Power Up Your Content This May

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Instagram: Enhanced Tools for Creators

  • Edits App Launch: Meta introduced Edits, a standalone video editing app offering features like green screens, AI animations, and real-time analytics.

  • Extended Carousel Posts: Carousel posts now support up to 20 slides, allowing for more comprehensive storytelling.

  • Trial Reels: Test Reels with non-followers before full release, enabling A/B testing and content optimization

  • Customizable Profile Grid: Manually rearrange your profile posts to highlight key content.

  • In-App Text and Stickers: Add text overlays and custom stickers directly within the app for streamlined content creation.

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Facebook: Live Video Retention Policy

  • Live Video Deletion: Starting February 19th, Facebook began deleting live broadcast recordings after 30 days. Users are advised to download or save their videos as Reels within this period to prevent deletion.

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LinkedIn: Video Content Expansion

  • Original Video Series: Launched five new original video shows featuring prominent business creators, focusing on themes like AI and leadership.

  • Enhanced Video Features: Introduced vertical video capabilities, improved in-feed design, and advanced video analytics to support content creators.

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TikTok: Diversifying Content Formats

  • Horizontal Video Support: Encouraging creators to produce horizontal videos, with a new full-screen button enhancing viewer experience.

  • Live Streaming Emphasis: Live content is being prioritized in the algorithm, increasing visibility and reach for creators.

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YouTube: Shorts and Live Streaming Enhancements

  • Shorts Editing Tools: Introduced five new editing features, including a timeline-based interface, automated music synchronization, and AI-generated stickers.

  • Vertical Live Streaming: Launched vertical live streaming that integrates into the Shorts feed, increasing discoverability.

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