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TOLD BY FIRE

Strategy & Execution
Need help with brand storytelling, content, paid media, or SEO, here we break down the strategies that drive growth and execution across every channel.


How Trades Businesses Can Stand Out on Social Media
Most pitch decks and proposals fail for one simple reason: they talk too much about what a company does and not enough about why anyone should care. People don’t connect with bullet points. They connect with stories, proof, emotion, and clarity. That’s where content changes everything. Whether you’re pitching a new client, presenting a development project, selling a service, or trying to win over investors, the right content can make your proposal feel less like a sales docum

Jillian Beaupre
6 days ago3 min read


How To Use Content in Pitch Decks and Proposals
Most pitch decks and proposals fail for one simple reason: they talk too much about what a company does and not enough about why anyone should care. People don’t connect with bullet points. They connect with stories, proof, emotion, and clarity. That’s where content changes everything. Whether you’re pitching a new client, presenting a development project, selling a service, or trying to win over investors, the right content can make your proposal feel less like a sales docum

Jillian Beaupre
May 283 min read


How Luciano’s Excavation Grew Their Brand With Video Content
Most excavation companies rely on word of mouth, referrals, and reputation built over years of hard work. Luciano’s Excavation already had the quality, the crew, and the projects. What they needed was a way to consistently show people the work behind the name. That’s where strategic video content changed everything.

Jillian Beaupre
May 223 min read


The Biggest Social Media Mistakes Businesses Are Making
Most businesses aren’t struggling on social media because they lack potential. They’re struggling because they’re approaching content the wrong way. They’re posting just to stay active. Chasing trends that don’t fit their brand. Prioritizing views over connection. And in the process, they’re blending into the noise instead of building something people actually remember. Social media isn’t just a place to “be present” anymore.

Jillian Beaupre
May 143 min read


Why We Don’t Use Scripts (And What We Do Instead)
Most people freeze the second a camera gets pointed at them. Not because they have nothing valuable to say, but because they suddenly feel like they have to “perform.” That’s what scripts tend to do. They turn real people into actors. Real conversations into rehearsed lines. Real stories into polished soundbites that feel disconnected from the actual person behind the brand. At Told By Fire, we’ve built our process differently.

Jillian Beaupre
May 63 min read


The ROI of Video Marketing for Local Businesses.
In today’s world, attention is everything. And for local businesses trying to stand out in crowded markets, video has become one of the most effective ways to capture it. But video marketing isn’t just about creating something that looks good. It’s about creating something that works. The right video content doesn’t just get views. It builds trust, creates familiarity, drives engagement, and turns attention into actual business growth.

Jillian Beaupre
Apr 283 min read


Why Storytelling Is More Effective Than Selling In Marketing
You’ve seen it before. A brand pushing an offer. A discount.A “limited-time only” CTA.
And then… nothing. No engagement. No connection. No loyalty.
Because here’s the truth: people don’t remember what you sell, they remember how you made them feel. At Told By Fire, we’ve seen it over and over again. The brands that grow fastest aren’t the loudest, they’re the ones telling stories people can’t ignore.

Jillian Beaupre
Apr 173 min read


How to Reuse Your Content (and Actually Get More Out of It)
You already have strong content. You see it in the numbers, views, likes, shares, saves. It works… for a moment. Then it fades, replaced by the next post. That’s not a content problem. That’s a distribution problem. Because that one piece of content you invested time (and budget) into? It was never meant for just one platform. When used correctly, it becomes a system, not a one-time post.

Jillian Beaupre
Apr 32 min read


Social Media Content Packages & Membership Plans
Most businesses don’t struggle with creating content, they struggle with consistency, strategy, and execution. That’s where Fusion comes in.
Our Fusion Membership and content packages are designed to give you more than just deliverables. It’s a system, built to help you show up consistently, build authority, and turn content into real business growth.

Jillian Beaupre
Mar 112 min read

Told By Fire Media is a Rhode Island based company.
Serving: RI, MA, CT, TN, FL, TX, CA, & the UK.
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