Some teams do trust falls. This team races go-karts and throws axes. We spent the day with the Nathan Clark Team as they traded listings for lap times and open houses for bullseyes during one of their monthly culture committee outings.

Most excavation companies rely on word of mouth, referrals, and reputation built over years of hard work. Luciano’s Excavation already had the quality, the crew, and the projects. What they needed was a way to consistently show people the work behind the name. That’s where strategic video content changed everything.

1455 Park Avenue in Cranston is continuing to take shape as a former two-family home is transformed into a five-unit condo complex designed with both functionality and modern living in mind. The project features a mix of unit layouts, including spacious two and three-bedroom options with attached one and two-car garages. Recent exterior updates include newly reframed matching black windows that bring a clean, cohesive look to the entire property.

Most businesses aren’t struggling on social media because they lack potential. They’re struggling because they’re approaching content the wrong way. They’re posting just to stay active. Chasing trends that don’t fit their brand. Prioritizing views over connection. And in the process, they’re blending into the noise instead of building something people actually remember. Social media isn’t just a place to “be present” anymore.

Most people freeze the second a camera gets pointed at them. Not because they have nothing valuable to say, but because they suddenly feel like they have to “perform.” That’s what scripts tend to do. They turn real people into actors. Real conversations into rehearsed lines. Real stories into polished soundbites that feel disconnected from the actual person behind the brand. At Told By Fire, we’ve built our process differently.

The renovation of Lobster Claw is more than a refresh, it’s a strategic upgrade rooted in efficiency, experience, and long-term growth. Designed to eliminate bottlenecks, the new layout rethinks how customers move through the space, creating a smoother, more intuitive flow from the moment they walk in. By blending the familiarity of a traditional restaurant with the structure of a modern, franchise-style system, the redesign brings clarity to every step of the customer journe

In today’s world, attention is everything. And for local businesses trying to stand out in crowded markets, video has become one of the most effective ways to capture it. But video marketing isn’t just about creating something that looks good. It’s about creating something that works. The right video content doesn’t just get views. It builds trust, creates familiarity, drives engagement, and turns attention into actual business growth.

This April, our clients hit their stride and never looked back. Every mile mattered, content that didn’t just perform, it endured. No hitting the wall, just steady momentum, strong stories, and brands building real stamina. This wasn’t a sprint. It was a marathon, built for the long run.

Built on generations of hard work, the partnership between Oakridge Dairy and Stew Leonard’s is rooted in quality, trust, and a shared commitment to doing things the right way. From fifth-generation farming to third-generation leadership on the retail side, both teams bring a deep respect for their craft, knowing that consistency and care are what truly set them apart. With a newly built bottling plant, Oakridge has taken greater ownership of its process

You’ve seen it before. A brand pushing an offer. A discount.A “limited-time only” CTA. And then… nothing. No engagement. No connection. No loyalty. Because here’s the truth: people don’t remember what you sell, they remember how you made them feel. At Told By Fire, we’ve seen it over and over again. The brands that grow fastest aren’t the loudest, they’re the ones telling stories people can’t ignore.

TJA Plumbing partnered with Doherty Custom Homes on a high-end remodel, bringing precision, craftsmanship, and seamless coordination to every phase of the project.

Across two renovation projects, the focus stays the same: adapt, execute, and deliver without cutting corners. At 24 Vernon, what began as a standard renovation shifted into a full gut after weather damage, creating an opportunity to rework the layout, add bedrooms, and build toward a rooftop deck overlooking the Bristol waterfront. At 498 Main, located in a historic district, the team has moved efficiently through approvals and system installations, now entering final finish

You already have strong content. You see it in the numbers, views, likes, shares, saves. It works… for a moment. Then it fades, replaced by the next post. That’s not a content problem. That’s a distribution problem. Because that one piece of content you invested time (and budget) into? It was never meant for just one platform. When used correctly, it becomes a system, not a one-time post.

This month, our clients didn’t just show up, they made a deep run. From bracket-busting campaigns to stories that hit at the buzzer, they brought the heat every time. No upsets here, just winning content, strong chemistry, and partnerships built for a championship run.

After comparing four solar providers, Lazlo chose Earthlight for their transparent, education-first approach, helping him understand both the system and his options. Looking for stable energy costs, he valued a solution that kept his monthly expenses predictable while maintaining a clean, symmetrical installation. With guidance on leasing versus owning, he chose a plan that included maintenance for long-term reliability.

Mackenzie shares how professional property management changed her experience as a landlord at 14 Garfield Avenue in Historic Rumford. What began as an attempt to self-manage the property alongside her husband, Charlie, quickly became overwhelming due to the constant maintenance demands of an aging home. After partnering with Jimmy and his team at Lyon Property Management

Most businesses don’t struggle with creating content, they struggle with consistency, strategy, and execution. That’s where Fusion comes in. Our Fusion Membership and content packages are designed to give you more than just deliverables. It’s a system, built to help you show up consistently, build authority, and turn content into real business growth.

At the grand reopening of a newly renovated Dunkin’ location in North Reading, a $10,000 community grant was presented to the Massachusetts Down Syndrome Congress (MDSC), supporting the organization’s mission to provide resources and connection for families navigating a Down syndrome diagnosis. Through programs like MDSC Cares, playgroups, and the annual Buddy Walk, the organization builds a strong network of support

See how the Howe Estate was transformed from severe fire damage into a $5.5M coastal luxury home, blending restoration with modern design.

This month, our clients had us feeling the love. From heart-winning campaigns to stories with real chemistry, they showed up and brought the fire. Safe to say, our partnerships are a perfect match.