Eight Meaningful Ways to Reuse Your Told by Fire Content

You already have great content. You know it—your videos get likes, traction, maybe a few shares and saves. Then they disappear.

The algorithm, an ever-hungry machine, moves on, and you’re left wondering if the cycle ever ends.

After years in the game, here’s the truth: it doesn’t. But that same 30 to 60 seconds you poured your soul (and budget) into? It’s got more life left than you think.

You just have to know how to use it.

Eight Meaningful Ways to Reuse Your TBF Content

1. Start With Social

Yes, social is the obvious first stop — but don’t treat your post like a one-and-done.

Here’s how to stretch it:

• Pair a strong quote or insight with one (or three) of your edited stills — instant storytelling without motion. Carousels work well (especially on Facebook) when there are 3+ images — and whenever possible link back to your site.

• Drop stills into a video format using Canva, adding music or an inspirational/gratitude focused voice over (VO).

• Pair stills with an award announcement or positive review geared toward social proof.

• Use stills as cover photos to keep your grid clean and unified. (Think about angles, the rule of thirds, color and composition.)

• Reshare Reels after 24 hours to your story. It will boost engagement (add polls, questions, or links to make it feel fresh).

  
  

Bonus: The trick is don’t repeat — reinterpret.

2. Your Edited Stills Are Pure Gold

Those stills aren’t extras — they’re assets. Put them to work.

• Hero banners: Lead with your strongest stills on home or service pages.

• About page: Pair a cinematic still with a short mission caption.

• Portfolios / case studies: Use stills as thumbnails or standalone storytelling shots.

• Swap stock for your own imagery — it ranks better and feels authentic.

• Frame your favorites for your office or events.

  
  

Bonus: Keep an updated stills folder on hand — when opportunities come up fast (press, awards, partnerships), fresh visuals make you look ready, not rushed.

3. Email It Like You Mean It

• Whether it’s a new project, a client story, or a behind-the-scenes peek, visuals bridge the gap between inbox and identity.

• Drop your video or a striking still into your next email with a line like:

  “We’ve been busy — here’s what we’ve been working on.”

• Use stills in newsletters or client updates for instant visual polish.

Bonus: turn a three-second clip into a looping GIF for higher click-throughs.

4. Your Website Is the Real Stage

• Revisit your short clips and motion pieces — your website is their home base.

• A brand film or founder story on your About page

• Two or three curated stills with each portfolio or case study

• Video or image testimonials instead of text blocks

• A looping or rotating hero banner for subtle motion

• Process videos go a long way in alleviating customer anxiety about next steps

  
  

Bonus: Update your website quarterly — new work signals an active brand and helps Google reward you for staying current.

5. Blogs & Articles — The SEO Sweet Spot

• Feature stills as blog headers to immediately anchor the visual tone of the post.

• Embed short video clips (30–60 seconds) mid-article to break up text and increase on-page time.

• Use stills as section dividers or pull-quote backdrops for visual rhythm.

• Create GIFs or cinemagraphs from key video moments to add motion without full embeds.

• Add captioned stills that reinforce key talking points or data insights (great for accessibility + SEO).

• Include transcribed quotes as pull-outs beside related stills (pairs authority with authenticity).

• Use short vertical clips (Reel/TikTok-style) as teaser embeds within the blog to drive cross-platform traffic.

• Make carousel graphics from still sequences and embed them inline for a “scroll-stopping” feel.

• End each article with a relevant still linking to a full video (or another page)—encouraging deeper site exploration.

Bonus: Use video transcripts as built-in blog drafts — no need to reinvent your message.

6. Google Business Profile (GBP)

Posting here regularly keeps your local presence active and visible in Google’s eyes.

• Turn social posts into quick Google Updates with a strong image and CTA.

• Share behind-the-scenes stills or short clips (up to 30s) for authenticity and SEO.

• Highlight testimonials or client wins as proof points.

• Use stills to update the photo section in GBP.

Psssst: If you haven't yet, please leave TBF a Google review here!

7. Pitch Decks, Presentations & Proposals

• Add your best short clips to digital decks — especially for prospects who need to see the work in action.

• Add stills to pitch decks, proposals, or one-sheets — one great image beats ten bullet points.

Bonus: In other words, don’t tell them what you do, show them.

8. Client Follow-Up & Retention

• Final video — for their website, socials, email updates, or personal sharing.

• Send 3–5 edited stills — great for posts, banners, or thumbnails.

• Public share link — an easy way to show off the project without downloading.

• Testimonials or quotes — ready to drop into wherever they want to reshare.

• Tag + caption suggestions — make it effortless for them to share and tag your team.

• Before-and-after visuals — perfect for Reels, Stories, or website features.

• Pull-quote graphic — a branded line from the video or testimonial they can reuse.

• Short clip or teaser version — for quick social proof and highlight reels.

  
  

Bonus: Include a direct review or referral link. The momentum of a finished project is the best time to collect glowing feedback — or remind them of your referral program.

🔥 The Takeaway

You will need to create more content — but you can also reignite what you’ve already made. Every post, clip, and still has a longer shelf life than you think — if you weave it through your ecosystem (social, site, email, SEO, and client touchpoints).

When strategy meets story, content stops being disposable. It becomes infrastructure.

Ready to make your content work harder? Let’s talk about video production, repurposing, or strategies that keep your story alive long after the first post.

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