TOLD BY FIRE

Not posting on social media doesn't just mean missing out on likes and followers. It can cost your business visibility, trust, and opportunities to connect with future customers. Here's why staying active online matters more than ever.

Stepping outside your comfort zone is often where the best stories begin. Inspired by an authentic and unscripted speaker at a Keller Williams event, Cliff Ponte launched a new podcast designed to showcase the people and stories that have shaped Fall River. The first season will feature 12 episodes highlighting individuals who have persevered through challenges, made a lasting impact on the community, or played a meaningful role in Cliff’s personal and professional journey.

Supporting veterans doesn't end when their service does. For many veterans, transitioning back to civilian life comes with challenges that can impact mental health, employment, relationships, and overall well-being.

Most pitch decks and proposals fail for one simple reason: they talk too much about what a company does and not enough about why anyone should care. People don’t connect with bullet points. They connect with stories, proof, emotion, and clarity. That’s where content changes everything. Whether you’re pitching a new client, presenting a development project, selling a service, or trying to win over investors, the right content can make your proposal feel less like a sales docum

This Wareham renovation captures the transformation of a neglected 1930s property into a fully modernized home while preserving the craftsmanship and character that made the house special to begin with. What started as a property filled with debris and extensive water damage quickly became a full-scale renovation focused on rebuilding the home the right way, not just covering up problems.

The reason a lot of content flops right now is because people are tired of feeling marketed to 24/7. Perfectly polished ads, corporate captions, scripted videos with fake energy, most people scroll past that stuff instantly. Especially Gen Z. The brands actually getting attention right now feel human. They feel self-aware. They understand internet culture without forcing it. That’s why humor matters.

Mike Sweeney of House Doctor recently joined Dan Balkun of Balkun Title & Closing for a walkthrough of their newly renovated office space and a conversation focused on the importance of trusted relationships throughout the real estate process. During the visit, the team toured the 3,000-square-foot building, evaluating everything from flooring, windows, and outlets to ceilings, plumbing, and potential signs of water intrusion.

Most pitch decks and proposals fail for one simple reason: they talk too much about what a company does and not enough about why anyone should care. People don’t connect with bullet points. They connect with stories, proof, emotion, and clarity. That’s where content changes everything. Whether you’re pitching a new client, presenting a development project, selling a service, or trying to win over investors, the right content can make your proposal feel less like a sales docum

May was full speed in the best way. A lot of moving pieces, long shoot days, good stories, and brands continuing to do what they do best. The kind of month where you look back and realize how much actually happened. Just real people building cool things and us getting to capture it along the way.

Most excavation companies rely on word of mouth, referrals, and reputation built over years of hard work. Luciano’s Excavation already had the quality, the crew, and the projects. What they needed was a way to consistently show people the work behind the name. That’s where strategic video content changed everything.

Some teams do trust falls. This team races go-karts and throws axes. We spent the day with the Nathan Clark Team as they traded listings for lap times and open houses for bullseyes during one of their monthly culture committee outings.

Most businesses aren’t struggling on social media because they lack potential. They’re struggling because they’re approaching content the wrong way. They’re posting just to stay active. Chasing trends that don’t fit their brand. Prioritizing views over connection. And in the process, they’re blending into the noise instead of building something people actually remember. Social media isn’t just a place to “be present” anymore.

1455 Park Avenue in Cranston is continuing to take shape as a former two-family home is transformed into a five-unit condo complex designed with both functionality and modern living in mind. The project features a mix of unit layouts, including spacious two and three-bedroom options with attached one and two-car garages. Recent exterior updates include newly reframed matching black windows that bring a clean, cohesive look to the entire property.

Most people freeze the second a camera gets pointed at them. Not because they have nothing valuable to say, but because they suddenly feel like they have to “perform.” That’s what scripts tend to do. They turn real people into actors. Real conversations into rehearsed lines. Real stories into polished soundbites that feel disconnected from the actual person behind the brand. At Told By Fire, we’ve built our process differently.

The renovation of Lobster Claw is more than a refresh, it’s a strategic upgrade rooted in efficiency, experience, and long-term growth. Designed to eliminate bottlenecks, the new layout rethinks how customers move through the space, creating a smoother, more intuitive flow from the moment they walk in. By blending the familiarity of a traditional restaurant with the structure of a modern, franchise-style system, the redesign brings clarity to every step of the customer journe

In today’s world, attention is everything. And for local businesses trying to stand out in crowded markets, video has become one of the most effective ways to capture it. But video marketing isn’t just about creating something that looks good. It’s about creating something that works. The right video content doesn’t just get views. It builds trust, creates familiarity, drives engagement, and turns attention into actual business growth.

This April, our clients hit their stride and never looked back. Every mile mattered, content that didn’t just perform, it endured. No hitting the wall, just steady momentum, strong stories, and brands building real stamina. This wasn’t a sprint. It was a marathon, built for the long run.

Built on generations of hard work, the partnership between Oakridge Dairy and Stew Leonard’s is rooted in quality, trust, and a shared commitment to doing things the right way. From fifth-generation farming to third-generation leadership on the retail side, both teams bring a deep respect for their craft, knowing that consistency and care are what truly set them apart. With a newly built bottling plant, Oakridge has taken greater ownership of its process

You’ve seen it before. A brand pushing an offer. A discount.A “limited-time only” CTA. And then… nothing. No engagement. No connection. No loyalty. Because here’s the truth: people don’t remember what you sell, they remember how you made them feel. At Told By Fire, we’ve seen it over and over again. The brands that grow fastest aren’t the loudest, they’re the ones telling stories people can’t ignore.

TJA Plumbing partnered with Doherty Custom Homes on a high-end remodel, bringing precision, craftsmanship, and seamless coordination to every phase of the project.