TOLD BY FIRE

Sometimes the best real estate opportunity is already right in front of you. You just have to know what to look for. It’s easy to get caught up searching for the next property or the “perfect” deal, but there could be way more potential sitting in what you already own. Chris breaks down the idea of a property’s “highest and best use” and why looking beyond what’s currently there can completely change how you see a deal.

Coming up with Instagram content can feel way harder than it needs to be. What should we post? What are people actually interested in? What keywords should we use? What questions does our audience even have? Instead of guessing, there’s actually a pretty easy way to find out. Google Search Console. Yes, technically it’s an SEO tool for your website.

There’s this idea that if you buy a nice enough camera, your videos will automatically look professional. Unfortunately, it does not work like that. You can have a $10,000 camera and still make a video that looks… not great. And you can shoot on something way less expensive and make it look insanely good. The camera definitely matters, but it’s honestly just one part of it. What makes a video feel professional is all the little decisions happening before, during, and after yo

Earthlight Technology recently took on a solar project that was definitely a little different from the usual. Between the design of the home, a tricky roof, and a bunch of details that had to be worked around, this wasn’t exactly a “throw some panels up and call it a day” kind of project.

If you've spent more than five minutes scrolling lately, you've probably seen it. A LinkedIn post that starts with "In today's fast-paced digital landscape..." An Instagram caption full of rocket ship emojis and words like unlock, leverage, and game-changing. A blog post that somehow says absolutely nothing in 1,200 words. You know exactly what we're talking about. Welcome to the era of AI slop.

Open almost any local business's Instagram or Facebook page and you'll probably see the same thing. A Canva graphic announcing a sale. A stock photo with a motivational quote. A holiday post because "it's National Donut Day." A blurry picture from an event with the caption, "Had a great time!" None of those things are necessarily bad. They're just not enough anymore. The way people use social media has completely changed over the last few years, but a lot of businesses are st

Oakridge Dairy's annual Farm Day brought the community together for a day filled with learning, local food, and family fun. Visitors explored the farm, met the team behind the operation, and got a firsthand look at how milk goes from the farm to the table. Guests enjoyed tractor displays, corn mazes, local vendors, and plenty of Moozy ice cream sandwiches while learning about modern dairy farming from partners like ST Genetics and Homestead.

If you've ever watched one of our videos and thought, "That looked way more natural than a typical marketing video,"that's exactly the point. One of the biggest questions we get is, "What's it actually like to film with Told By Fire?" The short answer? It's probably a lot more relaxed than you're expecting.

Scroll through Instagram for five minutes. You'll probably see the same thing over and over again. A blurry product photo. A Canva graphic with a quote. A caption that says, "Happy Monday!" followed by five hashtags. Now ask yourself... Would you stop scrolling for that? Probably not.

We've been helping our clients stay ahead of the current, build momentum, and stand out in a sea of competition. Here's a look at what we've been working on and what's making waves next. 🦈

For years, everyone wanted one thing on social media: more followers. 10k. 50k. 100k. A million. Brands obsessed over the number sitting underneath their profile picture because it looked impressive. And for a while, it mattered. But social media has changed.

One of the coolest parts about what we do is that we get to see businesses from the inside. Not the polished version on social media. Not the perfectly rehearsed sales pitch. The real version. Over the past few years, we've been on more than 100 job sites, walked through countless offices, and interviewed business owners, project managers, foremen, superintendents, CEOs, and everyone in between.

Some of the best opportunities are the ones other people overlook. During a recent site walk, Marc Mason discussed project planning, development costs, and a potential business venture.

The reason a lot of content flops right now is because people are tired of feeling marketed to 24/7. Perfectly polished ads, corporate captions, scripted videos with fake energy, most people scroll past that stuff instantly. Especially Gen Z. The brands actually getting attention right now feel human. They feel self-aware. They understand internet culture without forcing it. That’s why humor matters.

Anyone can post a bottle photo and call it a day. The real goal was to build a brand people would remember, create content people actually wanted to engage with, and introduce more people to what makes Double A Bourbon different. Through a mix of strategic content creation, storytelling, paid advertising, and consistent social media management, we helped turn Double A Bourbon's social presence into a growing platform that generated over 126,000 impressions in just a few month

We recently got a behind-the-scenes look at a stunning Newton spec home being built by Catalyst Development, and the details are on another level. From double dishwashers and freestanding tubs to rain showers, linear drains, and beautiful gold fixtures, every space was thoughtfully designed to balance luxury and functionality.

Most real estate agents understand the importance of marketing, but many focus almost exclusively on promoting listings. New properties, open houses, and recently sold homes fill their feeds. While those posts have their place, they're not what truly sets an agent apart.

Zanno Property Management’s Estate Management Services were created to help property owners care for vacant homes and investment properties with confidence.

Most real estate agents understand the importance of marketing, but many focus almost exclusively on promoting listings. New properties, open houses, and recently sold homes fill their feeds. While those posts have their place, they're not what truly sets an agent apart.

June had us in full game mode. Between filming multiple commercials, capturing new client stories, and creating content that feels real instead of forced, we spent the month helping businesses bring their brands to life in front of the camera. The goal stayed the same: helping brands show up in a way people actually care about.