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April Newsletter
This April, our clients hit their stride and never looked back. Every mile mattered, content that didn’t just perform, it endured. No hitting the wall, just steady momentum, strong stories, and brands building real stamina. This wasn’t a sprint. It was a marathon, built for the long run.

Told By Fire
2 days ago2 min read


Melt Campaign 4.20
Built on generations of hard work, the partnership between Oakridge Dairy and Stew Leonard’s is rooted in quality, trust, and a shared commitment to doing things the right way. From fifth-generation farming to third-generation leadership on the retail side, both teams bring a deep respect for their craft, knowing that consistency and care are what truly set them apart. With a newly built bottling plant, Oakridge has taken greater ownership of its process

Jillian Beaupre
Apr 201 min read


Why Storytelling Is More Effective Than Selling In Marketing
You’ve seen it before. A brand pushing an offer. A discount.A “limited-time only” CTA.
And then… nothing. No engagement. No connection. No loyalty.
Because here’s the truth: people don’t remember what you sell, they remember how you made them feel. At Told By Fire, we’ve seen it over and over again. The brands that grow fastest aren’t the loudest, they’re the ones telling stories people can’t ignore.

Jillian Beaupre
Apr 173 min read


Melt Campaign 4.13
TJA Plumbing partnered with Doherty Custom Homes on a high-end remodel, bringing precision, craftsmanship, and seamless coordination to every phase of the project.

Jillian Beaupre
Apr 131 min read


Melt Campaign 4.6
Across two renovation projects, the focus stays the same: adapt, execute, and deliver without cutting corners. At 24 Vernon, what began as a standard renovation shifted into a full gut after weather damage, creating an opportunity to rework the layout, add bedrooms, and build toward a rooftop deck overlooking the Bristol waterfront. At 498 Main, located in a historic district, the team has moved efficiently through approvals and system installations, now entering final finish

Jillian Beaupre
Apr 61 min read


How to Reuse Your Content (and Actually Get More Out of It)
You already have strong content. You see it in the numbers, views, likes, shares, saves. It works… for a moment. Then it fades, replaced by the next post. That’s not a content problem. That’s a distribution problem. Because that one piece of content you invested time (and budget) into? It was never meant for just one platform. When used correctly, it becomes a system, not a one-time post.

Jillian Beaupre
Apr 32 min read


March Newsletter
This month, our clients didn’t just show up, they made a deep run. From bracket-busting campaigns to stories that hit at the buzzer, they brought the heat every time. No upsets here, just winning content, strong chemistry, and partnerships built for a championship run.

Jillian Beaupre
Mar 302 min read


Melt Campaign 3.23
After comparing four solar providers, Lazlo chose Earthlight for their transparent, education-first approach, helping him understand both the system and his options. Looking for stable energy costs, he valued a solution that kept his monthly expenses predictable while maintaining a clean, symmetrical installation. With guidance on leasing versus owning, he chose a plan that included maintenance for long-term reliability.

Jillian Beaupre
Mar 231 min read


Melt Campaign 3.16
Mackenzie shares how professional property management changed her experience as a landlord at 14 Garfield Avenue in Historic Rumford. What began as an attempt to self-manage the property alongside her husband, Charlie, quickly became overwhelming due to the constant maintenance demands of an aging home. After partnering with Jimmy and his team at Lyon Property Management

Jillian Beaupre
Mar 161 min read


Social Media Content Packages & Membership Plans
Most businesses don’t struggle with creating content, they struggle with consistency, strategy, and execution. That’s where Fusion comes in.
Our Fusion Membership and content packages are designed to give you more than just deliverables. It’s a system, built to help you show up consistently, build authority, and turn content into real business growth.

Jillian Beaupre
Mar 112 min read


Melt Campaign 3.9
At the grand reopening of a newly renovated Dunkin’ location in North Reading, a $10,000 community grant was presented to the Massachusetts Down Syndrome Congress (MDSC), supporting the organization’s mission to provide resources and connection for families navigating a Down syndrome diagnosis. Through programs like MDSC Cares, playgroups, and the annual Buddy Walk, the organization builds a strong network of support

Jillian Beaupre
Mar 91 min read


Melt Campaign 3.2
See how the Howe Estate was transformed from severe fire damage into a $5.5M coastal luxury home, blending restoration with modern design.

Jillian Beaupre
Mar 21 min read


February Newsletter
This month, our clients had us feeling the love. From heart-winning campaigns to stories with real chemistry, they showed up and brought the fire. Safe to say, our partnerships are a perfect match.

Jillian Beaupre
Feb 232 min read


Melt Campaign 2.16
Patrick’s role at Modern Milkman is about more than just deliveries, it’s about connection, community, and keeping local businesses thriving. After five years with another delivery company, he joined the Modern Milkman team three months ago, drawn to its mission and the opportunity to support local producers. Living just minutes away in Ellington, he’s found a routine that not only works for him, but allows him to be part of something bigger.

Jillian Beaupre
Feb 161 min read


Melt Campaign 2.9
Certain video styles start popping up everywhere. Same format. Same pacing. Same hook. One brand posts it… then another… then suddenly your entire feed is filled with versions of the same idea. That’s not random. That’s a trend.

Jillian Beaupre
Feb 92 min read


Melt Campaign 2.2
Meet Steven T.W. Strong, Vice President of Electric Services, and learn how his leadership, experience, and drive power projects from start to finish.

Jillian Beaupre
Feb 21 min read


January Newsletter
See how Told By Fire kicked off the new year with standout client projects, strategic content, and marketing insights to help brands grow.

Jillian Beaupre
Jan 272 min read


December Newsletter
From standout client wins to stories that spark. We've been capturing the hustle, the momentum, and the moments that make it all memorable. Here's a look at what we've been working on and what's heating up next.

Jillian Beaupre
Dec 29, 20251 min read

Told By Fire Media is a Rhode Island based
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Serving: RI, MA, CT, TN, FL, TX, CA, & the UK.
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